]]>

Global Prosecco Sales Overtake Champagne

Global sales of Prosecco have overtaken Champagne, as the worldwide thirst for the Italian sparkler shows no sign of abating.

As reported by The Independent, according to figures released by the Italian Sparkling Wine Observatory (OVSE) last Friday, Prosecco sales edged ahead of Champagne sales in 2013.

The Italian sparkler shifted 307 million bottles globally last year, while Champagne sales lagged behind at 304 million bottles.

The OVSE also reported that global value sales were up 16%, while volume sales increased by 11.5%.

Sales of Prosecco have shot up in recent years as penny-pinching consumers sought to trade down during the recession to a more affordable sparkling wine alternative to Champagne.

Prosecco’s light body, citrus flavour profile, off-dry nature and approachability also tick a lot of the trend boxes consumers are seeking from their wines today.

Last January, we reported that Prosecco sales were outstripping Champagne at a number of the UK's largest retailers, with year on year Prosecco sales at Tesco at the time up 50%.

Prosecco was also singled out as the star performer at Waitrose in December 2012


Sign up for our newsletter for your chance to win £100 wine tasting voucher

Subscribe to our mailing list

* indicates required
Email Format
x
x
x
Tweets by @wine_works1
x
x

Review Us

x
x

Hello.
We use cookies on this website to help us and our partners improve your browsing experience.
CloseManage Cookies