Wine~Works
Wine & Beer Tastings with a Difference
Prosecco overtakes Champagne as the top fizz for Britons
The following article from the Telegraph only confirms what we have seen in the last 5 years!
Prosecco has soared in popularity with supermarket shoppers in Britain splashing out £181.8m on the Italian sparkling wine last year.
Spending on Prosecco overtook Champagne for the first time, with £141.3m spent on Champagne during 2014, according to the market researchers Kantar.
The fizz particularly appeals to women and young people, as it is sweeter than Champagne, according to one industry expert. The price is also appealing – Prosecco sells for an average of £6.49 a bottle, while the average for Champagne is £16.23, according to KantarC
Spending on Prosecco last year was double that of 2013.
“Despite making cutbacks, customers still want a bit of luxury” said Toby Magill, head of beers, wine and spirits at IRI, a marketing company, commenting in The Grocer.
The supermarket Asda reported its sales of Prosecco shot up 41 per cent so far this year, compared with the same period last year. Over Easter, shoppers snapped up more than 700,000 bottles.
Marc Ambrose, Asda's champagne and sparkling wine buyer said: "By nature, Prosecco hailing from Italy is far sweeter than the majority of champagne so we can see why it appeals to females and a younger audience plus its price point makes it easy to splash out on a few bottles when hosting a party.”
Dror Nativ, a wine buyer at Marks & Spencer, said earlier this year that there was a new trend rather than solely on celebratory occasions.
"Our customers are enjoying Prosecco midweek, at dinner parties with friends, or simply as a treat, and sales show no sign of slowing down," he said.
Prosecco sales have grown rapidly in the past five years, but The Grocer reported that some Champagne suppliers see this as an opportunity.
“People come into the category through Prosecco and then evolve into buying Champagne as their interest in quality becomes more prominent,” said Paul Beavis, managing director of the Champagne house Lanson.
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