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Prosecco smashes through £400m a year sales.

Given these figures it would appear that the Prosecco bubble has yet to burst.

Prosecco sales in the UK have crashed through the £400m barrier rising 28% to £430m in the year to January 6, according to Nielsen figures.

Although its phenomenal rate of growth has slowed a little from 34% last year it remains the hero wine category adding a further £118m in retail sales.

Last year’s growth was driven by the impulse sector which saw a 40% rise in sales to £45.6m up from £27.5m.

The arrival of I Heart Prosecco accounted for £4.5m additional sales alone, making it the number one impulse brand behind private label with £5.3m overall sales.


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